How does it work? 

Digital receipts work using a point of sale (POS) system that can provide a digital transaction record. When a customer makes a purchase at a business that offers digital receipts, they can receive their receipt digitally rather than in paper form. If the customer chooses a digital receipt, the POS system delivers it to the customer’s email address, phone number, or mobile app.

OCR API 

We should also include the OCR API, an application programming interface (API) that extracts data from images of receipts using optical character recognition (OCR) technology. Computers can detect and transform text from images into digital text that can be modified, searched, and analyzed using OCR technology. As a result, the receipt OCR API is built to extract relevant information from receipts, such as the merchant name, date of purchase, products purchased, and total amount paid. This information can be used for various purposes, including spending tracking, accounting, and taxation. In addition, receipt OCR APIs can be linked to various applications, including mobile apps and accounting software, to automate the data extraction process and eliminate the need for manual data entry. This can save time and eliminate errors, enhancing overall business efficiency.

The many benefits 

For both businesses and customers, digital receipts offer several benefits. With traditional paper receipts, it can be easy to misplace or lose them, making it challenging to access the information when needed. However, customers can readily access their receipts via their email, text message, or mobile app at any time, from any location, thanks to digital receipts. This implies that customers may get their receipts quickly and simply for personal or business uses such as spending tracking, reimbursement, or tax purposes.

Furthermore, digital receipts can offer a level of organization that is difficult to achieve with paper receipts. In addition, digital receipts might be a more environmentally responsible alternative to paper receipts. Businesses may lessen their environmental impact and promote sustainability by minimizing paper waste. A simple but significant method to contribute to a more sustainable future for customers who care about the environment is to choose to get digital receipts.

Convenience 

Digital receipts offer convenience and accessibility for customers. Customers are no longer required to maintain track of paper receipts, which are often misplaced or damaged. With traditional paper receipts, it can be easy to misplace or lose them, making it challenging to access the information when needed. However, customers can readily access their receipts via their email, text message, or mobile app at any time, from any location, thanks to digital receipts.

Digital receipts can offer a level of organization that is difficult to achieve with paper receipts, but it is worth noting. Customers can organize their receipts by date, vendor, or category using digital receipts, making it easier to track expenses and spot spending patterns. This is specifically useful for business travelers who need to track expenses while on the road or for individuals who want to manage their finances better.

Security and data collection

It is crucial to remember that digital receipts are subject to specific restrictions and data protection legislation, such as the European Union’s General Data Protection Regulation (GDPR). As a result, businesses offering digital receipts must ensure that customer data is collected and securely preserved and that customers can opt out of getting digital receipts if they desire.

Keeping track 

Another advantage of digital receipts is the simplicity with which expenses can be tracked. Customers may conveniently access and organize their digital receipts via email or mobile app rather than wading through paper receipts. This makes it more effortless to keep track of personal or business expenses and submit receipts for reimbursement or tax purposes. Some digital receipt solutions even offer classification and tagging options, making identifying and organizing expenses by category or project easier.

Loyalty and engagement 

Digital receipts can increase customer involvement and loyalty. Businesses can gain important customer data by delivering digital receipts and utilizing them to customize marketing and promotional efforts to the tastes and habits of their customers. For example, a business might use customer purchasing data to generate targeted offers or incentives for loyal customers, resulting in deeper relationships and customer loyalty. Overall, digital receipts offer many benefits to businesses and customers, making them an important part of any business’s strategy.

In brief, in today’s digital age, digital receipts are becoming increasingly popular as a quick and cost-effective replacement for traditional paper receipts. In addition, customers benefit from digital receipts’ convenience, accessibility, and environmental benefits.

The post What Is a Digital Receipt, and How Does It Work? appeared first on TechFans.net.

SEO is the process of improving a website’s placement and visibility in the results of search engines like Google. The better visibility a web page has (i.e. what page and position of the search engine results it appears on), the more likely it is to attract attention and get clicks. SEO incorporates all sorts of actions, including keyword research and implementation, link building, content optimisation and more. Social media marketing, on the other hand, is the process of using apps like Instagram, Facebook and Youtube to promote a business, connect with customers and increase brand engagement.

If you would like to learn more about SEO, SM marketing and other digital marketing techniques, consider one of the many digital marketing courses available online. The University of Cape Town (UCT) offers a number of fantastic digital marketing courses that will allow you to broaden your knowledge of both traditional and digital marketing concepts. You will receive an official UCT certificate upon successful completion.

Content

SEO content is designed to be informative and takes the form of written website content and blogs that are research-based and highly detailed. Search engines like Google favour long-form content, because this indicates that the source is providing a thorough examination of a topic. Social media content is the opposite – it is short form, highly visual (images and videos) and designed to evoke an emotional response and connect with audiences.

Audiences

SEO content attracts audiences with a particular need or question that they want to find an answer for. These audiences are not particularly likely to connect emotionally with the SEO content they find, or to share it with others. If they find the content useful, however, they are quite likely to make a purchase. Social media audiences are looking for emotional engagement, distraction, community and inspiration. They do not have a particular search intent when they are browsing social media apps and are not likely to make a purchase – but they will share content, spread awareness, receive brand messaging and join brand communities.

Objectives

SEO targets customers based on what they are thinking. SEO website traffic will be directly related to the content’s keywords, which means that the reach is limited to whoever is searching for the targeted query (because of this specific nature, SEO content rarely goes ‘viral’). Common SEO objectives are to increase traffic and conversions, decrease bounce rate, strengthen brand authority and improve Google positioning. Social media targets people based on who they are, and the objectives are often to develop brand awareness, increase market share, establish brand authority and connect with customers.

SEO and SM Marketing Often Work Together

Although SEO and SM marketing are different marketing tactics, they can be used together to improve a brand’s online presence and success. When a brand posts an SEO article, the content can be promoted on social media so that it is more likely to attract visitors. Similarly, high-ranking SEO content is likely to attract browsers that will then go on to follow a brand’s social media platforms and engage further with their content. Neither SEO nor SM marketing is superior – these approaches to brand marketing can be used in a complementary way to achieve all sorts of objectives, and to meet an audience’s need for both information and connection.

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In the fitness business, you’ll find many time tested staples, such as HIIT (high intensity interval training), functional fitness, yoga, spinning, or pilates. Your fitness business requires a good marketing strategy in order to properly market all those offers.

Now that everyone is advertising online, it’s about time you go along with that trend. In today’s age of competition, it’s evident that advertising plays a huge part. And so, here are ten ways how advertisements on social media platforms, such as Facebook, Instagram, YouTube and Twitter, play an important role in your fitness business.

Build Attention And Awareness

For people to know that your business exists, you need to create a platform where they can follow you. This is where social media platforms come in. On these platforms, you will have the opportunity to boost your business and reach a broader market. Every type of business is now creating a buzz on all available platforms. Having your business brand recognition spread, using these platforms, will help you grow and stay relevant in the industry.

Brand’s Recognition

Every business needs brand recognition. With the help of social media, your brand will quickly spread across the globe and be recognized by followers and prospects.

Make sure to have a strong brand that radiates a certain sentiment, a personality even. This will make you stand out amongst your competitors. The last thing you want is to be another face in the crowd.

Promote Fitness Content

With the current pandemic going on, some people probably need a breather from being in front of computer screens all day. People might be toying around with the idea of starting a fitness journey and all they need is a slight nudge in the right direction to make them take action on it. Your advertisement could provide that nudge. What works well in ads, are fitness related quotes that spark people’s motivation. There are plenty of inspirational fitness quotes to be found on the web, in case you don’t have the time to come up with them yourself.

Generate Web Traffic

Posts and ads on social media can generate traffic to your website. Some older posts can sometimes continue to do really well, even weeks or months later. The more engagement you’ll get, the higher the odds are your other posts will get more engagement, too. This is how social media platforms’ algorithms work.

Use your posts to motivate people and to exhibit your expertise. You can use hashtags to draw in users who just so happen to have clicked on that hashtag from someone else’s post.

Establish Authority

Social media marketing is a great way to increase authority for your brand, with regards to your competitors. Position yourself as a business leader in the market, by demonstrating your expertise. People will respond well to it. Whenever people share your content and posts, it strengthens your brand authority even more. Followers, prospects and existing clients alike are going to enjoy being hooked on your content.

Follower Engagement

With various social media platforms at your disposal, you will have the opportunity to interact with your followers, of which you’ll want to turn as many as you can into paying customers. But don’t just market to them. Engage with them like you would with a friend. It builds trust and keeps people coming back for more.

You will be able to understand their personal situations, motivations and goals. Help them out on a personal level, and they will be eternally grateful. A loyal customer is a repeating customer.

Keep Your Followers Up To Date

Now that everyone has resorted to living online, you better believe that your prospects can also be found on the internet. Every social media platform out there is essentially a megaphone that you can use to send your message into the world.

You’ll want to get as many followers to your social media pages, which you can then keep up to date on the latest developments. They will appreciate not having to go through the hassle of calling your organization or having to go to your physical locations.

Build Trust

Followers can all see each others’ comments, and yours. If they see you genuinely helping out and getting positive replies to said help, there’s a good chance they’ll consider you to be a reliable business. They’ll share, for sure. This, in turn, gets you more views and more trust.

Cut Costs

Your target audience is probably spending a lot more of their time on social media than they are reading newspapers. Generating social media leads is much more affordable these days, than promoting your business through billboards and newspapers. If you must go the offline advertising route, it’s best to print some flyers and have them delivered to people’s mail boxes. But overall, online ads are most likely to give you the best ROI.

Generate Revenue

It’ll take time to turn an ad campaign profitable. You will likely have to hire an expert to help you out with it, because figuring it all out on your own can take time. Time wasted equals opportunities wasted. Better to buy someone else’s expertise in order to optimize your ad campaign quickly, so that it can start generating revenue for you. The generated revenue can be (partially) reinvested in the ad campaign in order to reach scale.

Conclusion

Running advertisements on social media platforms is a promotion strategy that is here to stay. In an ever changing world, you’ll have to learn this skill and make it part of your business’s strategy to grow and stay afloat. The best time to start is right now!

The post 10 Ways Social Media Marketing Can Boost Your Fitness Business appeared first on TechFans.net.

2021 appears to be even more mysterious, as getting back to life after an extended quarantine will change the market somehow. The way people discover brands has become highly digitalized and content-based.

Therefore, a successful marketing strategy in 2021 prioritizes content. Whether you are drafting your first marketing strategy or refreshing the existing one, it never hurts to reconsider your actions and concentrate on content marketing.

To maintain growth, marketers have already started brainstorming and implementing new content marketing hints. Here are some of the best practices relevant for 2021. Furthermore, some of them will cost you minimal time and effort yet bring drastic effects.

Promote blog posts in email signatures

A good old-fashioned blog finds new perspectives for promotion. As your most valuable asset and brightest part of your website, it should be promoted as much as possible. Here is where an oldy-moldy email marketing takes the stage.

However, you can hardly call yourself a true adept of email marketing if your email signature generator does not provide a feature of blog hyperlink inclusion. As a result, email signatures are becoming powerful tools in the content marketing arsenal.

Therefore, all of the best email signature examples feature blogs so the recipients can click into your blog straight from the email.

Post short pieces of content on LinkedIn

LinkedIn is the world’s largest business social network with over 750 million registered users. However, if you use it only for building connections, you tap only half of its power. Posting short pieces of content can tap you into another half.

Most users spend between zero and two hours on LinkedIn weekly. Thus, posting teasers encouraging these users to relocate to your website is an excellent way to grow traffic and boost engagement.

Linkedin is the second-most relevant business-related content channel right after email. Furthermore, due to LinkedIn`s specific audience, posting here is your chance to reach out to senior-level executives and staff in managing positions responsible for decision-making.

Use Medium in addition to your blog

Medium was initially designed as a platform for business blogging to share and read articles on various topics. At first, Medium was met with skepticism, but today it has more than 86 million unique monthly visitors.

Apart from numerous independent bloggers, well-known brands use Medium to attract new eyeballs to their companies` blogs. There are e objective reasons to post on Medium in addition to your blog:

1. If your audience is here, you belong here too. People interested in your topic might have a solid online presence on Medium.
2. Medium is an additional chance to generate engagement. Publishing content on Medium allows going far beyond the list of your standard list of subscribers.
3. Regularly contributing to Medium helps to position yourself as an expert within the niche and grow authority.

Create regular email newsletters

Email marketing is still one of the most efficient ways to drive new readers to your blog. As a kind of direct communication with your readership adds flavor and human touch to your blogging.

People like visuals. An email newsletter is the most visually appealing and image reach form of an email that can attract readers to your blog. An attractive newsletter design, a brief text, and a teaser button `read more’ work great for blog promotion.

Sending them weekly, biweekly, or even monthly proves you are active and supports regular traffic. Thus, 81% of SMBs still rely on email as their primary customer acquisition channel and 80% retention.

Turn blog posts into YouTube videos

With over 1.5 billion monthly active users watching 1 billion hours of video content per day, YouTube is what you need to promote your business blog. In addition, repurposing your blog posts and turning them into videos will considerably broaden the reach.

Furthermore,  81% of businesses that use video marketing in their promotional strategy see increased sales. Here are simple steps for you to get started:

1. Choose the blog post
2. Make the list of key takeaways
3. Write a short script based on these points
4. Use stock videos or images
5. Add background music
6. Use text effects to insert your script into the video.

Producing and publishing great blog posts is good, but don’t limit your promotional campaign to email marketing and posting on LinkedIn and Medium.

Create eBooks and guides

While social media posts and YouTube videos have entirely taken over the world, there are still people who enjoy reading. Furthermore, these people sometimes prefer reading more profound and massive texts rather than blog posts.

Therefore, creating eBooks and guides is another way to use your blog post material efficiently, win new subscribers, and monetize your blog. Besides, the process of eBook or guide creation is not as complex as it seems at first:

1. Choose the relevant topic
2. Outline chapters based on your posts
3. Work on design
4. Add illustrative materials
5. Highlight quotes and statistics
6. Place CTAs
7. Convert in the appropriate format (PDF, EPUB, MOBI, AZW, ODF, IBA).

Run a webinar

Due to the past year’s events, online formats like webinars, workshops, and streams have become extremely popular. Video has become the primary available source of direct communication under quarantine restrictions.

In 2021, this tendency continues to be effective, as consumers want to get informed quickly and contact information in digestible formats. To sue webinars to the benefit of your blog, remember to:

• be present at various online events as a speaker, expert, or sponsor
• reuse old topics and articles.

Adjusting your blog information to webinar format can get your blog to a considerably new level.

Conclusion

Quality content has always been vital for building awareness, growing brand authority, and lead generation. After the pandemics, nothing has changed in this respect. However, new effective ways of blog promotion are now dominating.

While you are working on your content marketing strategy, try to consider these trends to use all the opportunities in total. However, rather than chasing all the relevant trends, do your research and conclude what works best for your business.

The post Better ways to use content marketing in 2021-2022 appeared first on TechFans.net.

Digital marketers with experience of implementing campaigns for websites that operate in more than one country will know that the techniques that have the greatest impact differ greatly from one market to the next. In saturated markets such as the UK and the US, nothing less than an integrated marketing campaign that utilises paid ads, organic search and social media will bring you success. However, in less developed online marketplaces, simply creating a technically sound website with excellent on-page SEO could be enough to deliver the rankings you need.

To provide some insight into the South African online market, we’ve spoken to James Williams, the head of digital marketing at Wonga South Africa. This is what he had to say.

“11 official languages definitely poses a challenge!”

Having come from a digital marketing role in London, one of the first obstacles that James encountered were the 11 official languages, each tied to different cultures, behaviour and purchasing patterns, that are spoken in South Africa.

Although London is one of the most ethnically diverse capitals in the world, English is by far the most dominant language. That unifier makes marketing a business online a much easier task. The market in South African is far more segmented and all written materials have to be produced in English and Afrikaans as a minimum.

To get to grips with the many different cultures and buying behaviours in South Africa, the only thing for it was to look at every element of the marketing strategy from a granular level and test its effectiveness. That included everything from levels of social media engagement to subject header open rates and landing page performance, James soon developed a much more nuanced understanding of the various audiences and market segments at play.

“A tremendous opportunity”

As well as the challenge of marketing to such a diverse population, James has been struck by just what a rare opportunity he has. In comparison to the US and the UK, the digital scene in South Africa is still in its infancy but internet penetration rates are growing rapidly. There has also been the continuing emergence of the black middle-class.

That means many online users haven’t been exposed to the low-quality, high-frequency marketing practices that saturate the UK and US markets and harm user engagement. That has allowed James to set the bar in terms of how he wants Wonga South Africa to interact with its customers and connect with them in a fresh, engaging and genuinely meaningful way.

“Being a big brand is as much of a help as a hindrance”

Guiding the digital marketing efforts of a big brand is generally seen as an enviable position to be in, as you have the budget to put your ideas into practice. However, when it comes to visibility or engaging with your customers, James believes that being a big brand doesn’t necessarily help. He says, “when it comes down to it, customers don’t care where you’ve come from or what you’ve done, they want to know what you can offer them now”.

This lack of clout among customers also applies to the search engines. Far from favouring big brands, some studies show that in local markets, big brands are losing search visibility to their smaller rivals. To get results and maintain them, there are no shortcuts, whatever the size of the business. The only route to success is countless hours of optimisation, networking with local influencers, producing lots of top quality content and engaging your audience on social media.

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The growth of e-commerce has changed the customer’s way of shopping; many brands have been earning so much with online shopping methods.

Brands have developed new ways of approaching customers and providing the best services. Online shopping is a growing sand shopping market expecting to reach 300 million online shopping platforms by 2023. 

You can buy everything online, whether you are looking for plus-size women’s boutiques online or want to buy limited edition designer cloth, everything is available online and can be bought in just a few clicks. 

E-commerce is proving benefits to both customers and retailers. Many working people do not find time to go shopping for clothes and accessories. In online shopping, you can sit at home and use your laptop or cellphone to visit various shopping sites and choose the products you want to buy. 

Here are some of the benefits that online shopping has brought into our lives

Convenience and More Variety 

While shopping in the market, you spend hours searching for the product you are looking for. For example, you want to buy a plus-size dress to wear for a party. 

Now you will have to look around plenty of shops to find what you are looking for. You might find the size but in different colors or designs, which can waste your time and effort. 

Instead, when you are shopping online, all you need to do is search plus-size women’s boutiques online, and a list of stores will appear.

You can visit each store just sitting on your sofa. You can even compare the prices and find your desired design and color in a few clicks. Online shopping is very much convenient, and you can look for a variety of new styles on the online store and select the one you like

 If you like something from the store, all you need to do is add it to the cart and make payment through the card, or you can also pay cash on delivery. The product will be reached on your doorsteps within a few days.

With online stores, you can buy your desired product any time of the day. Either these are informal products like books, clothes, or anything else; everything will be available instantly. You don’t have to wait in a queue, nor will you have to waste your time. 

Better Prices 

Another benefit of online shopping is finding the best prices. Many businesses offer sales and deals on online shopping due to increased competition. 

You can visit these sites and get the best deal. The ability to compare prices has made it very easy to get the best deal and a great discount. Online shopping provides you with the best deals available. Plus, when shopping online, you can also use promo codes to reduce the cost of your purchases even further. For instance, if you are a frequent shopper on the Kohl’s website, researching the latest Kohl’s coupons before making any purchases is strongly recommended.

No Crowd

Many people have anxiety with crowds, and they cannot stay in it for a long time. Therefore, they avoid going to the market for buying products.

On normal days you might not find so much crowd in the market, but in festivals and special events, it becomes difficult to berate in the place. 

Crowded places tend to be more chaotic and make it very difficult for some people to go shopping. All those people can buy clothes and accessories in their home without having to face anxiety or stress. 

Return Facility 

Another benefit that online shopping offers you is the facility to return the products. It is a great feature in online shopping. For example, you have bought a dress that does not fit you or finds any issue with it.

Then you can return that particular product through official clothing sites. You can return the defective items or the product within the given time. 

You Can Buy Used Items

Compared to the physical market, online stores make it easy for you to buy used products at affordable prices. You can buy old and used things at rock bottom prices. If you are looking for something antique or unique, it can be found on the online market. 

Gift Easily 

In the modern world, sending a gift to someone has become very easy, you do not need to spend hours looking for the gift, then packing it and then spending more money to send it to their house. 

In the modern world, you can send gifts to friends and relatives no matter how far they live. There is no need to make the distance an excuse or spending too much money on delivery. 

You can purchase a product online and send it to their home address. Many online gift stores provide you with discounts and other facilities. You can select the gift and place an order, and the gift will be delivered to your loved one on a required day. You can pay the money through your Credit or debit card. 

Product’s Information

One of the advantages that you attain is detailed information about the product when it comes to online shopping.

Below every product, you can get a real description of the products and decide if you want to buy them or not. Everything is mentioned in that description, including the material used in its production, size, color, designs, style, and durability. 

On the other hand, when you are at stores, you don’t get all this information and end up purchasing the product that you might not even need. 

Conclusion 

The trend of online shopping is increasing day by day and has come out to be extremely beneficial for both buyers and retailers. You can buy all type of products through online platforms, either you want to buy products of daily uses, cosmetics gifts or electronic items everything is just a few clicks away, 

Consumers are accepting new ways of shopping. These user-friendly apps are very convenient to use, and everyone can place their order easily. It also saves you time and money, and you can buy the best products at affordable rates. 

The post How Has the Online Market Revolutionized the Ways of Shopping? appeared first on TechFans.net.

As technology continues to progress, so do the ways of marketing your home improvement company. With the global pandemic affecting businesses worldwide, you must continue to stay on top of the game and keep gaining new customers.

However, is it possible to accomplish this when you are already busy with your various projects? With the assistant of SEO, you can turn potential clients into your loyal customers and become more popular. Here is how SEO shows its value to home improvement companies:

Increases Your Business’ Visibility

A website dedicated to your home improvement company can help you promote it to the world. However, it can only get so far without the help of SEO. According to Ahrefs, only 0.78% of people who use Google click on results from the second page. The Internet is brimming with what seems to be an endless number of web pages. You also have to think of the many websites of your competition. Others may find it challenging to locate and visit your page.

Along with the help of the best web design company in Vancouver, SEO helps increase your business‘ visibility and bring it into the spotlight. It cuts through the competition and lets potential customers know that your services are available to them.

Builds Trust and Credibility

When you’re looking for a trusted product or service online, how often do you click for the results on the sixth or seventh page on search engines? There is a chance that you might not reach those pages and only stay on the first few. Potential customers are also likely to trust your company when it shows up among the results on the first page.

Many people trust Google. Whether they’re looking for the “top 10 vegan restaurants in Vancouver” or “plumber Caledon by Plumbing Authority Inc.” they use it daily to find whatever they need. Once your business has a high ranking on search engines, you will build trust and credibility with your target audience. They will become less hesitant in visiting your site and knowing what services you can do for them.

Helpful for Social Media

SEO can help establish your presence on social media. Make sure to go to where your customers are. Being present on those platforms lets customers know that they can contact you should they have any inquiries regarding home improvement. Your business becomes more popular through it, and it can also become another way for you to promote your services.

If your home improvement website has high rankings, it’s also more likely to increase social media engagement. If it’s on the first page of search engine results, people are more likely to share, like, or tweet it.

Affects the Buying Cycle

Let’s say a customer is planning to buy some expensive home improvement products. They may want to conduct online research to see which among the results is right for them. By checking the results in search engines, they’re able to make sure that whatever they’re about to purchase will be worth it. It may take time for them to decide which products to choose, especially if many competing websites also happen to promote their own.

When you apply SEO for home services companies to your website, you can promote your brand further with your products and services and advertise any special deals you may have. Since it increases your visibility, potential customers are more likely to see what you’re offering. Now, there is a higher chance of them purchasing from your business.

Compete With Big Corporations

Your competition may be more popular or may have started their company earlier than you. It can be hard to deal with because some customers might prefer to do business with more well-known companies. Still, this shouldn’t discourage you from promoting the growth of your business. Instead, use SEO to your advantage so you can compete with these big corporations.

Even if small businesses don’t have the same financial resources as the big companies, SEO gives them the chance to compete on a bigger scale. These small businesses can then take advantage of their benefits, such as working in a highly localized fashion and focusing on a niche market. SEO can optimize these to build your company’s reputation and relevance in your region.

Improves User Experience

There is a great emphasis on having maximum visibility and higher search engine rankings. However, another factor you need to achieve with your website is a positive user experience. Many potential customers may check your web page through their smartphones, so it needs to have a mobile-friendly design. Also, observe how long it takes for your page to load. That’s because if your target audience needs to wait ten seconds, they might move on to the next site instead.

Since you’re optimizing your home improvement website for SEO, that also means you’re enhancing the user experience. With a great experience, there’s a higher chance for your target audience to convert into customers. They’re also more likely to trust you and remain loyal to your brand.

Better Return on Investment

If you just started your home improvement company, you must get the word out and let the world know about the products and services you can offer. Of course, you can do so through traditional advertising. Still, this choice can be costly.

SEO is relatively cheap compared to traditional advertising. Lots of companies would want to see their return on investment, and SEO can provide that. As you improve your online presence and optimize your website, you will earn more from it. Unlike traditional advertising, where ads only run for a certain period and run on third-party platforms, your efforts take place on your web page.

Home improvement companies may want to improve their brand and compete against their more established competitors. With the application of quality SEO into their marketing efforts, their marketing efforts can improve. As it’s also cost-effective, business owners no longer need to spend so much money on advertising their company.

The post SEO for Home Improvement Companies: Why Does it Matter? appeared first on TechFans.net.

Online marketing is growing day by day due to the latest advances it is bringing into the market. The online ways of business and earning are providing a new horizon to the people for establishing and flourishing the business. The word press is a medium by which people express their content with others it can be in any form like the websites for the blogs, online business sites, etc. in the online business, the sending and receiving of money is a primary part that requires trust and worthy ways.

The payment gateway plugins are the platform that helps in receiving the amount from the WordPress site. There are multiple payment gateway plugins used worldwide like PayPal for which the PayPal fee calculator is used. Some of the reliable payment gateway  below. Have a look at these to select the reliable one:

1. WPPay Form:

The direct payment from the word press is easy to get into the WPPayform. It is an easy and convenient way to transfer money but people sometimes find it difficult to calculate money or confuses the figures. So a digital tool is a helpful way of calculating money like what the PayPal calculator does. The online modern problems are best to solve with the digital ways. in this plugin, the built-in stripe payment gateway is present that helps in receiving money from the stripe account. It connects with the stripe account of the issuer directly and receives payment instantly. There is also an advanced version of this gateway available with the name of the pro version which offers multiple other features of custom CSS, tax payment dealings, etc.

2. eMerchantpay:

Credit cards are the widely used payment method that people find quite accessible due to the relaxation it provides. eMerchantpay payment plugin provides amazing benefits and facility of money transactions for the online stores and WordPress. If the payment plugin is secured and safe to use, then online shopping becomes more comforting for the customers as well as the business persons. It helps in receiving the payments online.

3. PayPal:

Paypal is one of the most common and widely used methods of money transfer. People use it comfortably due to its high worth and reputation. The PayPal fees calculator helps to calculate PayPal fees which helps the user in identifying the amount of money to receive and send. One of the great things about this payment gateway plugin is that it does not require the merchant account to operate. The optional offer of the PayPal pro is also available for the users to transfer money for WordPress.

The offer of PayPal transactions is also safe to use for credit card holders., it is more beneficial than credit card transactions as it offers mere 6 currencies while PayPal provides 25 currencies.

The PayPal calculator fee also helps a person in accessing the Paypal payments for the shopping and retail setups.

4. Mobile payments

The growing advances in technology have proved to be an amazing role for entrepreneurs. Like the WordPress, website development that aims for the audience attraction which can be successfully used in presenting content further or online sale and purchase. The online sale and purchase market has developed so far that every second or third person is linked either with the purchase or sale. To make it more convenient and accessible, mobile payments have been made possible so people can pay from home or any place without going anywhere.

Other than this, many other useful gadgets, tools, and processes have been launched to enhance the people’s suitability like the PayPal fee calculator, invoice maker, transaction record-keeping apps, etc. such payment gateway plugins for WordPress are easy to install and operate so that any person can access these without any technical problem. The mobile payment system is so strong that it supports the national as well as international markets.

5. Stripe:

If you are searching for a cost-effective payment method, then stripe is for you. Many people go for the stripe payment method, as it does not charge the monthly fee or set up fee. It only charges the transaction amount at each transaction which is small and affordable for the users. While using stripe, you can also have the complete customization offer which helps the user in making transactions as per their choices and preferences. The automated payment system in stripe is also a helpful option for many e-commerce website users as the security level is maintained and intact.

6. Net

In the WordPress payment gateway plugins, authorize.net is one of the safe ways because of its fraud and scam protection features. Authorize.net is PCI DSS certified plugin for WordPress.

This certification and the protection tools are worthy enough to secure the user’s data and
transact the money in a safe way. It not only benefits the customer but also the business person as safety is a mutual concern. The receiving of payments is an available option for worldwide users but the integration is only accessible to the users of Australia, the UK, the US, Europe, and Canada.

7. Checkout:

Checkout is not a simple payment plugin for WordPress but it also offers other services of the standard suite. The conversion of different currency forms and international transactions are a few of these services. availability of 15 languages and 80 + currencies make it super convenientto use for the majority of people worldwide facilitating  international transactions as well. It does not charge additional money but the per-transaction fee.

8. Stripe checkout:

Stripe checkout payment plugin has a built-in button for the stripe that makes the user go directly to his or her stripe account. The accepted payment methods for the stripe checkout plugin are debit and credit cards making it usable globally. The checkup of transacted money is reliable and secure making it a trustworthy option for WordPress.

9. YITH WooCommerce Stripe:

This payment plugin gateway for WordPress works perfectly for credit card users. If the business personnel is using this payment plugin for their WordPress, then it can help in enhancing the transaction numbers and sales due by offering credit card use which also ensures the customer’s trust. The user data and the payment history is easy to store through the credit card transactions that’s why it provides this payment method. Additionally, the refunding process is also an available feature in this payment gateway plugin. The fraud of the scam credit card payments can also be controlled well through this, as the blacklisting is possible making business persons aware of these.

10. Razorpay:

It is one of the top used payment plugin for WordPress in Asia. The promising feature of its high demand is the easy interface which facilitates the massive population in using the plugin easily.

There seems no complexity in the payment entering, calculation, and transfer due to simple and basic steps.

11. Quick Pay:

Quick pay payment plugin for WordPress is an integrated method with the WooCommerce.
There are multiple options available regarding the transactions like the cancellation of the
payment, API feature usage, refunding of the payment, automated payment protocols, etc. All of these features make it unique and facilitative to use by the people. the fraud protection is a built-in feature of this plugin that makes it highly competitive. The users are welcomed to directly use the quick pay method and transact money for WordPress.

12. YITH PayPal Braintree:

YITH PayPal Braintree is a payment plugin of WordPress that uses a PayPal account of the user for easy transactions through credit card. The Braintree account helps in dealing with the eCommerce transactions. If you have made a transaction written on the plugin but want to change it instantly the modification is available through the authorize button in it. The WPML and fraud protection tools support makes it fraud free approach with multiple language usage.

13. Fondy:

The Fondy is a payment gateway plugin for WordPress with a diversity of features and services.
The business owners can get the payments from the accounts easily without falling for the
complex coding. It provides complete coverage to the clients for making transactions and many other relevant things.

14. Braintree:

Braintree plugin gateway is accepting money for WordPress transactions. During the plugin use, there is no need for any additional cost to pay, the transacted amount that is conducted from one part of the world is not the same as conducted from another part as the transaction fee and the taxes of any country is different from others.

15. PayKun:

Paykun is one of the trendy and top payment plugin used for WordPress. The payment receiving methods can include debit card, credit card, QR code, net banking, and wallet. Some plugin gateways charge money for setting up but this is not in this case. The merchant Payment Paykun account is an advanced option which deals with the money related task s. it manages the transactions, make sure it offers refund and settlement options as well.

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In today’s digitally interconnected world, marketing through digital channels is vital for any brand to gain visibility and influence potential customers. Digital marketing is a very distinct area, so you need professional expertise to execute your marketing campaigns. So, what are the characteristics that make digital marketing firms stand out from the rest? Let’s find out.

Good Team

Every digital marketing agency needs a great team that consists of experts in a variety
of fields. These fields include programming, SEO, web designing, social media
analytics, and much more. It is not enough that the team consists of experts, but each
member should know about their and fellow members’ responsibilities and work in sync with the team.

Brilliant Communication Skills

Communication is the key to all healthy partnerships. A good digital marketing company
would see its clients as real partners and have an open communication channel.
Marketing and communication being inseparable, the real success of a marketing
the company depends on how well they can communicate your brand to the audience on
various digital platforms. The best marketing companies know how to effectively
understand and communicate the client requirements leading to a deeper and long-
lasting relationship.

Creativity

When your brand competes with other players for visibility, it is not enough to go the
regular path. The creativity of your marketing campaigns makes you stand out from the
rest. A top digital marketing company will create out-of-the-box campaigns that have a
higher chance of winning over your clients. This creativity comes with the ability to spot
the latest trends and linking the brand to these trends.

Executional Perfection

Even if the idea and creativity of your campaigns are good, you will not be able to
achieve the desired results if the execution is not up to the mark. The proper execution
of a marketing campaign depends on finding the target audience by appropriate
analysis and effectively communicating to them in the right amount through the right
channels.

The best digital marketing companies run their campaigns in an impeccable way leading
to better brand results.

Strong Online Presence

You can easily spot the best professionals by their online presence. A digital marketing
company should be able to create a strong brand of its own in the digital world before providing service for others. The social media profiles and website are excellent indicators of how good the company is in its field.

Good at Problem-solving

Hiccups are part of every campaign execution, and the best agency is the one able to
navigate through these troubles with powerful problem-solving skills.
Identifying the problems as they develop and solving them in minimal time requires
great coordination across different teams. The major part of problem-solving involves
the capacity to think on the feet.

Ability to Influence Global Audience

Many companies focus their marketing on sustaining lead generation and better user
engagement. But that should not always be the case. The utmost goal of any marketing
campaign should be to stimulate substantial business growth.

User engagement and revenue growth go hand in hand as the business grows. So as
the business grows, you will need to expand your marketing to reach the global
audience. Therefore, you must engage with a marketing company that has a global
reach. This will enable you to stand a class apart in the global digital platforms by
leveraging the strong global networks of your marketing company.

Digital Smoothness

The digital world is ever-changing, and digital marketing companies should adapt to this
evolving world of technology without any tumble. A top agency would be able to adapt
to every update successfully. This requires the company to be well versed with all the
technologies in the market.

From executing campaigns, every action in an agency, meeting the client’s
requirements, producing reports, involves digital connectivity. So the company must
have digital fluency across its different departments to fulfill its commitments and keep
pace.

Focus on Design

A beautiful design inspires visitors to consume your content and is the most effective
marketing strategy. A good design is one that resonates well with your brand and your
target audience. The right agency is an expert at creating a layout and theme that
significantly impacts the client’s targeted audience.

Choosing the correct digital marketing company for your brand can be difficult as it involves many factors. One of the main aspects that influence your decision is how you wish to scale your business and target your clients.

Many digital marketing agencies could help you succeed in your objectives. However, it
is advised that you keep in mind the characteristics mentioned above to choose the best
one.

The post What Qualities Define a Good Digital Marketing Company? appeared first on TechFans.net.

It can often be hard for your business to get the attention you would like. Even in the age of internet advertising however, it is hard to beat the effectiveness of traditional print ads. For instance, a pop-up banner is an incredibly simple and inexpensive solution for promotions.

As per https://www.startupguys.net, real-world marketing devices and tools still prove to
be super-effective in promoting your business. Moreover pop-up marketing stands seem to be one of the very best. Here are some reasons why they are definitely worth considering for your next marketing campaign.

Superb Portability

Pop up banners are the niftiest little things- their portability is one of their most significant
advantages. They are very easy to pack and carry around, and just as easy to set up on site.

This is a significant advantage over unwieldy big banners which need to be tied up and
installed using ladders, adhesives, and other tools. Popup banners are also much less messy and polluting than flyers and pamphlets.

Remarkable Compactness

A pop-up banner is typically vertical, which makes it ideal for small booth spaces since the
lateral space taken up by the poster and stand is quite minimal. This is invaluable when
you’re on a budget or just starting out and unable to afford a large space at conventions.
Not only will it allow you to advertise in a limited space, it may also let you retain the
promotional presence in a larger booth while not encroaching on your other items on
display. All packed up, these banners are compact and can be carried without any hassle.

Undeniable Affordability

Sure, your business can get the word out with a good SEO strategy and PPC ad campaigns,
but those can be pretty expensive and the costs will keep racking up if you want to see
continued results. In print media, business cards and brochures are finite and you would
have to print and keep printing if you want to keep handing them out. A pop-up banner, on the other hand, is a singular, long-term investment. You can wrap these banners up and forget about them until the next event. The initial outlay is low, and there’s no maintenance needed.

Superb Durability

Posters and hoardings can fly off their mounts and get trampled on, while pamphlets and
flyers can get misplaced, ripped up, or soiled quite easily. These issues are significantly
mitigated with popup banners due to their sturdy metal stands that can take a beating and withstand constant use. Further, the banners themselves are not flimsy paper but high- quality vinyl that will not let the print fade even when exposed to the elements, and will not rip as easily.

Conclusion

Popup banners are really not a relic of the past as some digital marketers might want you
to believe. If you can incorporate a nifty QR code on your poster, you could lead in-person
visitors’ right to a landing page of your choice. The sky is the limit here too, since you could go so far as to incorporate augmented reality experiences on your banners to reveal a whole new experience to visitors who choose to engage, ranging from discounts to
expedited purchase pipelines. Popup banners are easily one of the most inexpensive,
convenient, and effective tools for marketing, and you should absolutely choose to set one
up for your next event.

The post Why Pop-Up Banners Are the Perfect Tool for Promotions appeared first on TechFans.net.

Just ask any of the advertisers and marketers today about the possibility of promoting your products and services, they will surely tell you about digital marketing as the first thing. After all, most of us spend our time mostly on your smartphones and the internet lately, right? The youth of our times are exploring social media and ask Google to make their purchasing decisions.

On the other hand, if you may take a closer look, one may find that not everyone is online yet. This means there are still many people whom you can reach only through traditional marketing and not digital. So, relying on digital marketing alone may not help you to reach out to all potential prospects.

So, a fine balance of combining traditional and digital marketing is the key to success in terms of modern-day marketing. This is the topic we discuss here to effectively integrate digital and traditional marketing avenues to ensure maximum reach.

Why use traditional and digital marketing together?

The majority of the marketing campaigns now consist of SEO campaigns, social media
marketing, email newsletters, blog content writing, etc. There are many paid avenues also for marketing as a pay-per-click advertisement and influencer marketing etc.
While all these methods are good to reach the tech-savvy users out there, this does not cover all. So, the use of conventional marketing techniques also is needed to leverage the best out of your campaigns to reach that share of users who are not so active on the worldwide web.

Indeed, there are still tons of users who rely largely on televisions to get news, listen to the radio stations, and read the newspapers and magazines to gather information.
So, the key to marketing success is determining which products can yield a better result online, which should focus on offline, and which all need to use a combination of both. First, let us review the pros and cons of conventional vs. digital marketing.

The advantages of traditional marketing

It is not ideal for any enterprise with marketing to throw off the traditional marketing avenues out of the window. Studies have shown that traditional marketing still provides significant benefits as:

 A higher success rate in many sectors considering the elderly and senior citizens.
 Traditional marketing still has a wider audience reach.
 Promotes your products and services to consumers who are not always online.
 People still find traditional marketing a more personal approach.
 Traditional marketing tends to stay longer in the memory.

The cons of traditional marketing

Even though there are many benefits still of traditional marketing, there are some downsides to using traditional marketing.

 Less scope of targeted promotions.
 The cost involved may be higher.
 Result tracking and analytics on traditional marketing is difficult.

Advantages of digital marketing

There are many good reasons why many modern-day businesses tend to incorporate
digital marketing as their frontline marketing strategy. Let us have a quick overview of the
benefits of digital marketing as listed by FLOSUM:

 Digital marketing meets the expectations of our fast-paced living style.
 It has an instant reach to a wider audience.
 Easily accessible to anyone from anywhere.
 The results are much easy to track and analyze.
 Data collection of prospects and customers are much easier and quicker.
 Targeted marketing is highly possible.
 It can offer two-way conversations with consumers.

Cons of digital marketing

Even though digital marketing has many considerable benefits, it also has some downsides compared to traditional marketing.

 Easy to be left behind by the constantly evolving technological advancements.
 Not easy to gain visibility
 More time-consuming in terms of consistent creation of engaging content.
 Open for immediate public scrutiny as negative comments, ratings, and reviews.

Even though there are pros and cons for both traditional and digital marketing, integrating
these can bring some significant advantages to the table. Let us explore some examples.

Combine email marketing and direct mailing

We all know the effectiveness of direct marketing for promotions. Sending postcards and flyers to the prospects is a traditional marketing approach, which has a significant impact. In digital marketing, however, it is the method of sending emails to the parties. Getting responses to these emails will help you clarify who is interested in your products and services and who may not. By combining email with direct mailing, you can ensure more reach and a better outcome.

Publish your digital channels on print media

All your print marketing collaterals like brochures, newspaper ads, flyers, product catalogs, and everything must have details about your digital channels, such as website, FB page, Twitter handling, etc. Also include these on your business cards, posters, and billboards, etc.

In our times, consumers are willing to see their favorite brands on social media and check
their URLs. So, make sure to include this on all marketing collateral pieces and ensure they are consistent across all mediums. Considering these, you can be more imaginative by using feather flags to advertise your products on online platforms.

Put calls to action through the digital channel on offline ads

If you have a TV commercial featuring your products, you can take your viewers from there to your online properties by providing the same details through the ad. On print media, it is now so easy to print a QR code, scanning which they will instantly place an order to take advantage of the bargains published. You can include such a digital call to action on any possible offline media. Prepare campaign landing pages and publish the URL through all possible media. By doing this, you can effectively engage your audience through offline media and invite them to get additional details by landing on your online handles and initiating the call to action there.

There are many other innovative ways too to draw your online traffic to the physical location too. In most digital marketing strategies, you will find the salespeople use both the website and printed forms to gather prospects’ data. Always try to advertise your local events online and offline and advertise your online channels on the billboards too. There are many marketing tools available now that can effectively integrate your digital and traditional marketing endeavors.

The post FlosumReviews Ways to Integrate Traditional and Digital Marketing appeared first on TechFans.net.

Can you expect the agency to outline the results they project to be mentioned in the
proposal they give? What if there is no result in the first couple of months? Should you
continue paying them and wait for some more time? These are typical questions that
are likely to bug you while looking for the perfect agency.

Here are some key things to expect from the agency you are signing up with:

Specialisation

If you are looking for a digital marketing agency that can take care of your pay
campaigns, you need to find agencies specialising in that area. The agency will assign a
pay-per-click (PPC) expert who will create and run a campaign after thoroughly
studying your needs.

For instance, if you are in the logistics business, you may want to look at agencies that
have experience running campaigns in that industry. Although a general agency may
work in all areas, there’s nothing like working with a specialist. Specialisation is the first
thing to look for in the digital marketing agency you plan to hire.

What Makes this Agency Different?

With so many players in this crowded market and firms jostling for space, you need to
look for an agency that stands out by thinking differently. Some things worth checking
include:

 What do they have to offer that others don’t?
 What makes their marketing strategy uniquely different and better?
 How are they better-qualified when compared to the others?

How Popular is Agency Online?

If the agency is an expert, it should have a compelling online presence. Check their
website, find out how fast or slow it is, and how well it is designed. Also, check the
founder/co-founders’ profiles on popular social media platforms like LinkedIn, which will tell you volumes about the company.

Search them by name on Google and see what results come up. If they’ve done their
homework well, they should pop up in your search results. Spending some time online and doing a bit of intense research will give you a lot of information you can rely on
before making your decision.

Track Record

Asking for and checking out the track record of the digital marketing agency will help you get a fair idea of how they fare. Check out their website for client testimonials and reviews.

Ask for samples of previous work and check the quality of content and graphic designs
they use on the promotional material posted on social media. Such research will give
you an idea of whether they can understand your needs and project your brand
correctly in the market.

The Tools they Propose to Use

You have every right to ask the agency about the digital marketing tools (the market’s
flooded with them) they propose to use for the marketing activities. Will they use tools
like Clickfunnels and Leadpages? If an email campaign is included, will they use
MailChimp, and is Trello the tool they will use to manage your projects? These are
some questions, the answers for which will help you get better insights on how your
proposed agency will work.

It’s the Quality, Not the Price, that Matters

Don’t get carried away by a proposal that quotes half of what some others quote. Price
is not the only criterion and never should be if you want exceptional quality. Going by
quality is worth the extra money you pay.

An agency that employs professionals will have a high wage bill and cannot
compromise on the rates to win a business deal. It doesn’t mean that an agency is right
just because they are quoting a high price. A balanced approach is what works under
such circumstances.

Will the Agency be a Good Fit?

Just as while hiring an employee, you check whether they make a good fit or not; you
need to be sure the digital marketing agency you plan to sign up with is a good fit. You
need to enjoy working with the people in the agency and vice versa. Establishing a good
rapport and communicating well with the folks you’ll be working with is crucial. It would
help if you had people who work smart rather than hard.

Summing it Up

Digital marketing is a slow process, and you cannot expect immediate results. The
question is whether you can afford to wait that long and if the results are worth the wait.
The above tips should help you choose the right partner to fulfill your digital marketing
requirements.

The post What Can You Expect from a Top Digital Marketing Agency appeared first on TechFans.net.

Clients often ask us to analyze the best marketing resources to get used to the ever-changing context of today’s marketing. Some aspects of marketing haven’t changed over the years from a basic and theoretical point of view. Still, there are many changes and continues to change in digital marketing strategies, marketing campaigns, and execution strategies.

If you want to understand unique marketing concepts, strategy execution best practices, and search engine optimization (SEO), take a look at these great resources and books while learning the techniques to build a great brand. These books cover everything from the basics of marketing to marketing strategies and everything related to digital marketing. It is recommended to our clients regularly as we will not fail in providing valuable information that is easily applicable to building strong brands, marketing strategies, brand storytelling, differentiation models, and search engine
marketing strategies.

Online marketing is a rapidly evolving field, with new technologies, theories, tactics, and tools emerging every day. The only way to stay on top at all times is to be vigilant and ready to work on new and useful things. However, the Internet is full of meaningless things, so Google search alone is not enough. Thousands of marketing books are published each year, but most books are destined to be placed on dust-collecting shelves. So here is a list of this book for you. The goal is to get you into the lane. However, the rest is up to you.

1. Stick: Why ideas die and survive

Author: Chip and Dan Heath

Made to stick explores the concept of stickiness in some marketing campaigns, ideas, and concepts sympathize with a stick (a term generalized by Malcolm Gladwell at The Tipping Point, favorite and

strong). Analyze the recommended reading material). The Heath brothers, who taught at Stanford University and Duke University, respectively, wrote this book to understand what up-and-coming entrepreneurs stick to their ideas and recreate this magical formula for brand success.

Using various compelling case studies and examples, one of which is the infamous Kidney Steel story, determines six traits that anchor ideas in your brains. It can be applied to the brain—business, brand, or idea. The clear message throughout this smart and energetic book is that if you want to stick to your ideas, you must tell a great story in a simple and unexpected way. If you surprise someone and challenge the norm easily and easily, your ideas are more likely to take hold.

Whether you’re involved in marketing, designing a large e-commerce site, or managing moderate online operations, use the principles of marketing, design, usability, and analytics on your site to determine the ratio of buyers to visitors. Learn how to enhance. .. The last remaining question is, are Are you ready to do what you need to do to get a double-digit conversion rate?

This book captures the reader’s attention from cover to cover, with useful principles that can be applied to so many areas of marketing, especially branding and brand positioning. The principle of rigidity has absolute meaning and can be applied to the positioning of a brand, story, or long-lasting idea.

The author is his groundbreaking three-year neuromarketing research of $ 7 million, with 2,000 volunteers worldwide for a variety of advertising, logos, commercials, and brands. Its amazing results break much of what we have long believed in.

2. What I Know: Marketing Lessons from Influence

Author: Terry O Reilly

Terry O Reilly, the organizer of the popular radio show Under the Influence, shares the coveted marketing secrets of his career. This page provides insider information on lessons learned from O Reilly’s exemplary careers in marketing and advertising, enabling companies of all sizes and budgets to benefit.

Large companies spend their fortune on marketing budgets. How do you compete? Or the venerable belief of Riley.

If you’ve been in this business long enough, you already know that the author is one of the most influential and outstanding leaders in online marketing. Whether it’s TV commercials that interrupt your favorite shows or telemarketing phones that interfere with family meals, hope that traditional advertising distracts you from what you’re doing. It is based on. He calls this disruption marketing.

Rather than confusing the most coveted products and annoying potential customers, time provides consumers with the incentive to voluntarily accept ads. With authorization marketing, you can build long-term relationships with your customers and greatly increase your sales potential by contacting only those who are interested in product details.

The stories of Terry’s career in radio, advertising, and copywriting are very interesting. Still, they are also of great value in understanding why other brands fail and why they fail. There are countless jewels in this book that turn pages one after another—a must-read for small businesses looking to compete with conglomerates.

This systematically shows creating an entertaining story by informing clients to take action without actually telling them. Epic content allows you to position your business as a trusted expert in the industry so your customers can share and discuss it. There are six principles.

1. The content must meet unmet needs or answer customer questions.
2. Content needs to be delivered consistently
3. Write the content in your voice, preferably with humor.
4. You should express your opinion rather than provide a balanced history report.
5. Avoid talking about sales as it undermines the value of the content.
6. Aim to create the best content related to your content niche.

3. Start with Reasons: How Good Leaders Encourage Everyone to Take Action

Author: Simon Sinek

Let’s start for that reason, Simon Sinek.

Simon Sinek was in the limelight in 2009 when TedTalks Great Leadership (the third most-watched TedTalk ever) was talked about in word of mouth. Sinek’s mission is to help people do the work of inspiring them, and thus keep them inspiring others.

Sinek conveys his thoughts on the Golden Circle. It argues that if you want to inspire people with ideas, it is essential to first tell them why and then follow up on how and what. According to Sinek, this stands out for good leaders. This idea is very simple and resonates widely because it is widely applicable to today’s glorious leaders and past leaders.

Learn universal principles, how to use them to become a skilled persuader, and how to protect yourself from them. The principles of influence optimal for people of all professions guide you to big personal change and act as a driving force for success.

This is probably one of the most talked-about and recommended business books in the last decade, but it’s not without its benefits. This allows leaders, founders, and marketers to go back to the basics of why a company, brand, and product exists, and strip off to reach a very clear and important rationale, the reason useful for. By reading this book, you can learn best practices for strategy, planning, execution, measurement, analysis, and optimization on social media. You will also learn how to define and achieve your intended financial and non-financial business impact.

4. Why Johnny Can’t Brand: Lost Art of Ideas are rediscover

Authors: Bill Schrey and Karl Nichols, Junior

This is the Bible of all branding books, and Shree and Nichols share a theory of how to create the number one brand by satisfying the Dominant Selling Ideas (DSI) and Five Selling Ingredients.

This book is a provocative question to analyze what makes your product or service stand out and how this information can be used to build your brand.

This book is packed with practical steps to apply theory and build a good brand. According to Shree and Nichols, Brand No. 1, you must apply and follow 17 rules that have been put together by marketers in the last 20 years and tested and proven by the author in the last 25 years. The practical nature of this book makes it very attractive and relevant to all companies, whether they are trying to build a brand from scratch or improve an existing brand.

From interviews with more than 150 executives, marketing leaders, and researchers who have successfully built this for top brands, the authors are influential early users and large-caliber motives and shaker attention. Outline the inside and outside of pulling. It also describes proven techniques for promoting sales between customers, including how companies can leverage customer centers and networks on the Internet and elsewhere to disseminate information in new areas.

This is my favorite branding book with direct access to the source without BS. This book marks the beginning of the idea of a dominant sale and shows how to put brands and companies into only one success category.

This is another classic marketing book, the first to address the issue of communication with a skeptical and media-attacked audience. This book describes an innovative approach to creating positions in the minds of potential customers. This reflects the strengths and weaknesses of the company and the strengths and weaknesses of its competitors.
You will also learn the following:

• Use the techniques of major advertising agencies to gain the largest market share and become a
popular name.
• Build a strategy based on the weaknesses of the competition
• Relocate strong competitors and create weaknesses
• Use your current location to get the most out of it
• Decide when and why less is better

• Analyze recent trends that affect positioning.

5. SEO Technology: Master Search Engine Optimization

Authors: Eric Enge, Stephen Spencer, Jesse C. Stricchiora

This is the third edition and is the most comprehensive search engine optimization (SEO) book for effectively planning and executing SEO strategies. This book is written by SEO experts. Enge, Spencer, and Stricchiola and provide industry insights into the internal workings of search engines and innovative strategies that can be used to improve rankings. Often provocative, clear, and surprisingly fun, Made to Stick shows you the key principles for getting ideas and how to apply these rules to establish your own message. Made to stick is just a book that transforms the way you convey your ideas.

This book starts with the basics of search engine optimization, properly explains the theory behind SEO, and details the key steps to plan and execute an effective SEO strategy. After giving you a basic overview, you’ll take a closer look at the complexity of SEO, what you need to do to run complex SEO projects, and the roles you include if you’re considering building a competent SEO team.

Finally, this book examines the future of SEO and its predictions about where this practice is heading.

This book is the latest SEO bible from the best marketers in the industry today. The answers to all the burning questions you have about search engine optimization are in it, and there are millions of answers to questions you haven’t thought of yet. It can also be used as a great monitor stand if you are overwhelmed by its surroundings.

Some say we are in the era of non-physical books, but the everything Store (also known as Amazon) seems to sell these paperweights at a very fast rate. There are 1 million and 10 reasons why you don’t have time to read these books in 2019, but if Warren Buffet, Eron Mask, Bill Gates, and Mark Cuban can find the time; these fulfilling books are exactly for you. It is what you need.

Start your year with the knowledge you need to make the best decisions for your business. In business, we meet the needs of our customers, not only to sell our products but also to make them happy. That’s a difference that many marketers forget, but it’s the foundation of the profession.

As a company grows, many people find that their prosperity is declining. They are losing track of what they are and what they are trying to offer their customers. Good CMOs and marketers never lose focus. So if you want to learn the latest Marketing Strategy, then read above good and enhance your knowledge.

Author Bio:

Nishil is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speak audibly covers a wide range of subjects related to audiobooks. Please check our latest article on popular audiobooks.

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Without wasting a minute further, make sure your brand has a visible presence on social media.

Social media is the most influential tool nowadays to make a business successful. Your customers are among its 4 billion users worldwide. Today, using social media platforms is the most effective strategy to run a successful business.

The Global Web Index estimates that in 2019, people spent an average of three hours every day on social networks.

As a smart entrepreneur, use this time to your advantage by showcasing yourself as a valuable brand. According to Lyfemarketing, 71% of customers recommend a brand to their family and friends if they had a good experience with it on social media.
Let’s learn some basic rules every brand should follow to maintain a strong presence on social platforms.

⦁ Cross-Promote Your Social Handles

The initial step towards creating a strong social media presence is to make your platforms accessible to the audience.

One way to do it is to create buttons for all the essential social media apps (LinkedIn, Facebook, Pinterest, Instagram, Twitter, and YouTube) on your business website’s homepage.

Moreover, once you begin sharing posts on your social profiles, cross-promote it on other mediums to increase the reach and ensure that it is visible to every follower of yours on every platform.

For instance, linking your YouTube videos on Instagram bio and sharing your tweet on Facebook will maximize its viewership.

⦁ Incorporate Branding Elements

Branding elements such as name, logo, theme, and slogan have a decisive role in brand representation. Let’s talk about each of these elements briefly:

Name: Your brand name is the most important element, as it defines your product/service. It also gives customers the idea of who you are. The more catchy the name is, the more recognizable your brand becomes.

Logo: The logo is the face of your brand. Having a professional logo design as your brand identity makes it easier for customers to remember you as nothing leaves quite an impression like a well-designed logo. Think of iPhone, and that bitten Apple instantly comes to your mind, no?

Theme: A brand theme is a representative of what your brand portrays and what audience you appeal to. Thus, you should choose a color that reflects your brand’s value and profile.

Slogan: A slogan is the best summation of your entire value proposition. What you are, what you do, or what service you offer can be summed up in a few words with a catchy slogan.

These elements are not only for your packaging and web design. You can integrate them into your social media platforms as well to differentiate your brand from other competitors.

⦁ Stick To An Content Calendar

An editorial calendar will help you manage the challenging task of handling social media without missing out on anything. It enables you to post consistently and always stay in touch with your customers.

You can create an editorial calendar for Instagram after taking into account the following global engagement statistics.

⦁ Optimize Your Profiles

The optimization of a social media profile brings in more audience. Adding the complete information about your business, including contact number, relevant keywords, and a branded hashtag, would optimize your profile and make it visible to the audience in search queries.

⦁ Build Meaningful Relationships

After creating a profile, you can begin focusing on strategies to increase your followers. A high number of following is a useful tool for brands to catch more eyeballs. Thus, brands must divert their attention towards building meaningful relations with their customers.
What’s the use of having thousands of likes on your social media pages when you don’t engage with your customers?

Reply to your followers on time and respond to each of their queries. The more you engage, the better it would be for the overall brand recognition.
Responding to both positive and negative feedback will work wonders towards building loyal customers for your brand, just like Macy’s:

⦁ Adopt A Brand Voice That Resonates With Your Buyer’s Persona
A brand that feels like a faceless organization without a human tone never appeals to the audience.

Customers want a response to their feedback and wish to feel relatable to the brand. A wise strategy to tackle this issue is to adopt a tone that strikes a chord with your target audience through your content and responses.

Take the example of Go Pro. The company manages to get their followers interested in appealing images, mostly from beautiful, exotic locations. It satiates the desire of their target audience, who love travel and photography.

⦁ Offer Valuable Content

Of course, that goes without saying, as quality content always manages to generate and convert more leads.
Don’t bore your audience by being sales all the time. Instead, create a feed that is a balanced mix of quality images, informative facts, funny posts, and user-generated content.

In addition to the type of content mentioned above, take a stand on social issues when needed. Research suggests that audiences want to know their chosen brand’s stance over burning social issues.

⦁ Improve Brand Awareness Via Influencer Marketing

Although not new, influencer marketing strategy remains the most popular way of maximizing your brand’s reach. It is human nature to get inspired by celebrities and known faces.

Using this instinct to their advantage, brands contact influencers to promote their product, and in return, the followers of that influencers find the brand trustworthy.

In the image below, you can see how the engagement level of influencers on each post can work for the benefit of a brand.

⦁ Come Up With Unique, Eccentric Hashtags

Research conducted by Hootsuite found out that 7 out of 10 Instagram hashtags are branded hashtags.

Hashtags are a fantastic tool to extend your reach and make your brand appear in the newsfeed of the maximum number of audience.
You can also trend unique hashtags and encourage the followers to posts testimonials and other user-generated content by using those hashtags and mentioning you.

⦁ Showcase Some Behind The Scene Fun Often

Getting to know the faces behind their favorite brand will help your followers understand you more and feel related. It makes them think that they are a part of the family.
As a brand, you can create some BTS videos of your product launches, give a tour of your office to your customers, and also can do live sessions on Instagram, Facebook, or YouTube.

⦁ Track Insights Regularly

The insights offered by social platforms like Facebook and Instagram are beneficial to get an idea about what works well. It also tells what doesn’t stir an interest in the audience.
You must check the insights and keep tracking them to get a better idea of carrying out your social media campaigns the next time for higher engagements.

⦁ Invest In Social Media Ads

Hootsuite research revealed that the potential reach of Instagram ads alone is 849.3M users. Posting ads on Facebook, YouTube, and other platforms can generate even higher revenue for a brand and increase its recognition.

Relying on organic growth alone is not recommended by marketing gurus. It would be best to work on both free and paid social media marketing to maintain a robust presence across all the platforms.

Wrapping Up

To establish a brand presence on widely used social platforms, one needs to carve a strategy that showcases a positive yet active brand image. You must show your audience that you are there for them and genuinely care about their issues.

To make yourself a standout among competitors on social media, follow the rules mentioned above, and share your success story in the comments below.

Author Bio

Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.
Find her on Twitter: @ericadsilva1

The post 12 Must-Follow Rules to Create a Strong Brand Presence on Social Media appeared first on TechFans.net.

According to TechJury, 89 percent of marketers claim that building brand awareness is their top goal. We are all well-aware of the fact that in today’s intensely competitive and rapidly changing market, your business needs an end-to-end branding strategy.
It is because a reputable brand identity helps your business and its products stand out from the other players that are available in the market.

Besides this, a well-established brand identity demonstrates your corporate story, thus helping your target audience relate to your brand. It also helps in establishing lasting relationships and stimulating brand loyalty among your customers.

However, creating a unique and memorable brand identity is not a piece of cake. But don’t worry, we’ve got you covered! Here are the seven amazing, tried, and tested tips that can help you build a strong brand identity:

1⦁ Know Your Audience

Just like any other aspect of marketing, the cornerstone of branding is to understand the characteristics, behaviors, values, and attributes of your target audience.
Think about it yourself! How will you be able to develop a brand identity unless you’re not aware of their attitudes, tastes, and preferences?

Therefore, the first step is to conduct thorough market research to understand the aspects and values of your brand that are most loved by your audience. You can start by answering the following questions:

⦁ What is their age bracket?
⦁ What do they like or dislike?
⦁ Do they live in the city or suburbs, etc.?

2⦁ Select Your Brand Tone

Your brand tone is how your customers see your company and website. It involves the adjectives that your target audience uses when describing your brand and its offerings.

For instance, when you think about the brand ‘Coke,’ the words ‘happiness,’ ‘togetherness’ and festivity comes to your mind. It is because Coca Cola uses these words in its advertising and promotions.

Another example is Adidas. The famous sports goods company has branded itself as it is not afraid to make innovative decisions and is always thinking ahead.

Your brand tone should be:

⦁ Professional
⦁ Service-oriented
⦁ Friendly
⦁ Authoritative
⦁ Technical
⦁ Promotional
⦁ Conversational
⦁ Informative

3⦁ Choose Your Color Scheme

Research conducted by Forbes revealed that color improves brand recognition by up to 80 percent.

It is essential to choose a suitable color scheme for your brand, which makes it attractive and memorable in the eyes of your target audience.

Not sure how to choose the most effective color palette that can help strengthen your brand identity? Don’t worry! Here are some useful tips to help you get started:

⦁ Start by choosing your primary color first. Mostly, the dominant color in your logo or existing branding displays your primary color. For instance, when we think about ‘McDonald’s,’ the color yellow comes to our mind.

⦁ Think about your target audience because information regarding their personality and common emotional characteristics can help you in choosing the best colors for your company’s branding.

⦁ One of the best practices is to rely on the color psychology principles for understanding common color meanings.

4⦁ Design a Professional Logo

It is no secret that your company’s logo serves as the face of your brand. It is because your logo is everywhere, including company brochures, websites, products, and other marketing collaterals.

Thus, it is vital to create an eye-catching logo, as it is the most recognizable aspect of your brand. Moreover, your logo should be unique and memorable to stay etched in your customers’ minds.

Still, wondering why do you need a professional logo design for your business? Here is what you need to know:

⦁ A well-designed logo is easily recognizable and makes a great first impression.
⦁ A professional logo makes an impact both in color and in black and white.
⦁ All the elements of a logo convey the brand’s message meaningfully.

It means that your logo design requires a considerable amount of time and effort because a poorly designed one can easily damage your brand identity and turn your customers away.

5⦁ Create and Share Valuable Content

We’ve often heard the saying ‘Content is King’. So, to beat the competition, many businesses sacrifice the quality of content over quantity and focus on the posting frequency only.

However, it is essential to note that providing the audience with informative and reliable content is critical for strengthening brand identity.
Still, questioning the value of content in building a unique and memorable brand identity?

Let’s have a look at a few statistics regarding content marketing:

⦁ Research by the Content Marketing Institute (CMI) revealed that 91 percent of B2B marketers use content marketing to reach out to their customers.

⦁ According to Altimeter, 78 percent of consumers will trust your brand if you create more and more customized content.

⦁ A study conducted by Aberdeen demonstrated that conversion rates are nearly six times higher for content marketing adopters compared to non-adopters.

These numbers prove that creating and sharing effective content with the target audience goes hand in hand with building a brand identity.

6⦁ Promote Customer Success Stories

It is a known fact that evidence-based content marketing aids in shaping strong brand identity and lasting relationships with the target audience.

It is because case studies or customer success stories are made up of real-life customer scenarios; thereby, helping you to build credibility and brand trustworthiness.
Still not convinced how customer success stories can take your brand identity game to the next level? Here is what you need to know:

⦁ Customer success stories give your audience the confidence to trust your products or services by providing relatable human evidence of its value.

⦁ They often include keywords that can help your website rank higher on Google, thus enhancing your brand identity.

⦁ They are a source of unique and reusable content.

⦁ They help amplify reach and engagement through compelling narratives.

⦁ They do not just help in building brand image but also encourage brand retention.

So, if you want to make an impact among your target audience and create a unique and memorable brand identity, you should consider promoting your case studies.

7 ⦁ Unlock the Power of Influencer Marketing

By now, we know that building a brand identity is one of the most important steps if you want your business to stand out from the crowd.

However, due to changing marketing dynamics, many companies have adopted modern methods of reaching out to their audiences. One such technique is known as ‘Influencer Marketing.’

A survey conducted by The Influencer Marketing Hub in 2019 revealed that businesses are making $5.20 for every $1 spent on influencer marketing.

Similarly, according to Google Trends, the rapid increase in influencer marketing 2014-2019 mirrors the decrease in print advertising. It means that marketers have shifted from the traditional means of advertising to influencer marketing.

Still, wondering why you should invest in influencer marketing to strengthen your brand identity? Here is what you need to know:

⦁ Industry influencers have built relationships, trust, and credibility with their followers over time. Thus people respect their choice and recommendations.

⦁ Influencer marketing can expand your reach and strengthen brand identity on different social media platforms.

⦁ By selecting relevant industry influencers, your content can be placed in front of those social media users that are already interested in your products or offerings.

⦁ One of the primary reasons why influencer marketing is more effective in building a brand identity is because it isn’t pushy at all.

So, if you are looking to set your brand apart from the competition, you should start with an effective influencer marketing plan.

Final Words

All in all, it is critical to remember that you cannot create impactful brand recognition and identity in a day. The key is to be patient, as everything requires some time.

Research conducted by Forbes revealed that presenting a brand consistently across all platforms can increase revenue by around 23 percent. It is because consistency is one of the most crucial branding principles.

Moreover, in today’s competitive marketplace, every other business is trying to gain your audience’s attention, thus establishing a unique brand identity has become a challenging task.

However, the good news is that by consistently applying the branding tips and tricks mentioned above, you can positively attract your target audience and gain recognition with ease.

Author Bio

Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.
Find her on Twitter: @ericadsilva1

The post 7 Tips to Create a Unique and Memorable Brand Identity appeared first on TechFans.net.

Various growing companies or start-ups have a small marketing budget. Fortunately, there are
various techniques that help the markets to spread brand awareness even in a small budget.
You should use the existing platforms to spread awareness and convey your message to
potential customers.
Mostly, business owners consider that money plays a vital role in business marketing. Money is
required in marketing and spreading brand awareness, but there are various other important
things that will help in spreading awareness.
The custom printed is one of the budget-friendly ways to spread awareness about your brand.
The sticker store Vancouver provides the best printing services. Here, in this article, we are
going to discuss various important things that will help you to spread brand awareness on a
small budget:

1. Search Engine Optimization

We all know that people prefer to purchase everything online. Therefore, it is imperative to
optimize your website for the search engine. With the help of an optimized website, you can
spread brand awareness to remotely located potential customers.
First of all, build a website and efficiently display your products and services. After that, you
should take the help of the SEO expert and optimize your website.
By implementing the SEO techniques, you can rank your website high in the search engine
result pages. Ultimately, you will have a high volume of traffic on your website. More and more
people will get to know about your brand, products, and services.

2. Take Client Referrals

“Word of mouth” is one of the most powerful tools in lead generation. You should offer good
quality products or services so that your customers give reference to other potential customers.
Your existing clients will help you to get more clients for your business. It is one of the best
marketing tricks. You do not need to spend money on this kind of marketing trick.

3. Participate In Marketing Events

Another budget-friendly method to spread brand marketing is to participate in promotional
events. By attending the promotional events you can meet your customers face to face. Though
this is the era of digital marketing, there could be nothing better than the face to face meeting.
When you meet your customers directly, you can tell me about the benefits of your products
with good communication skills.
At promotional events, you will meet various other people and form the connection. With
improved networking, you can easily get new clients for your products and services.

4. Local Sponsorship

Big promotional events are not the only way to spread brand awareness. You should also
participate in local events. You should sponsor local events and spread brand awareness.
The small drives need a small number of funds and can help you to get the right customer for
your business. Thus, it is important to consider local sponsorship for brand awareness.

5. Redesign of Email Strategy

You should build a perfect email template that will help in leaving a good impression on your
customers. By implementing the perfect email marketing campaign, you can easily reach
potential customers by spending less.
While writing an email, you should follow the email marketing tactics. With the help of the right
marketing technique, you can easily spread awareness related to your brand.

6. Custom Printed Stickers

A customized sticker is just like a small packet with a wide range of benefits. The custom printed
stickers help you to spread brand awareness on a limited budget. People love to have a custom
printed sticker.
Make sure that your business sticker is alluring and easily catch the attention of potential
customers. You should hire a painting contractor such as custom stickers Vancouver Bc who
offer the best printing services.

7. Encourage Employee Advocacy

Experts say that you should not underestimate the power of employee advocacy. Your existing
personal connection can help you to get more customers for your products. Ultimately, it will
help in the growth of the business on is a small budget.
If the employees of your company will sage support and help in brand marketing, you can easily
get a huge volume of customers. Employee advocacy helps in brand marketing on a small
budget.

8. Customized Giveaways

We all know that business owners use custom printed items as giveaways. It is one of the
alluring technique to spread brand awareness. It is another small budget marketing technique.
The custom printed t-shirt, pen-drives, customized socks, and various other items can help in
spreading brand awareness.

9. Take Advantage Of Social Media

Another good way to spread brand awareness is by using social media. You can use various
social media platforms to post about your brand and product. People around the whole world
use all kinds of social media platforms.

Thus, by posting about your brand, products, and services on social media, you can easily catch
the attention of potential customers. Using social media for brand marketing of one of the best and budget-friendly marketing technique!

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